Outline:
1st Problem definition
2nd The most important
representatives
3rd Household demand for consumer
goods
4th The concept of consumer surplus
5th The supply of goods by a company
6th The aggregation of supply and
demand
7th The equilibrium theory of the
market
8th The concept of elasticity
9th Short and long-term offer
10th The marginal productivity
theory
11th The theory of work suffering
12th The
exhaustion theorem
1st Problem definition
In
this chapter we will deal with the third variant of neoclassical theory, the
Cambridge school. Of all three variants of neoclassical theory, the Cambridge
school still adheres most to the ideas of the older classical school. Together
with the classics, above all David Ricardo, the representatives of the
Cambridge School also assume that the value of goods is determined by the
supply side and that costs are therefore a major determinant of the long-term
prices of goods.
Unlike
the older classics, however, these neoclassics are based on the conviction that
demand factors as well as supply factors also determine the price. The scissors
example by Alfred Marshall, the main founder of the Cambridge School, is
famous: Marshall compares the price formation with a cut using scissors; both
sheets of scissors would make the cut of a paper. One could, of course, hold
one sheet in thought and then conclude that the other sheet had made the cut.
If
we continue to spin this beautiful picture of the scissors' cut, it can be seen
that, although in general both blades, i.e. supply and demand, determine the
price, under special circumstances situations are conceivable in which the
market results are almost exclusively determined by one side of the market
only, so that the other side of the market can be neglected. In this sense, the
Keynesian theory can be understood as a theory that attributes unemployment
solely to deficiencies in demand, just as the anti Keynesian theory is
understood as a theory that attributes unemployment primarily to supply
factors.
Just
like the Vienna School, the Cambridge School is largely limited to the analysis
of individual markets, this is especially true of Alfred Marshall, less so of
Stanley Jevons, who, like Leon Walras, was very much concerned with problems of
a mathematical system of equations for the entire economy.
We
will begin our analysis of the neoclassical theory of this third variant by
asking on which determinants the demand of a household for consumer goods
depends. In this context, the concept of consumer surplus developed by Marshall
and others is also discussed. In a next step, we then examine the question of
which determinants are responsible for the supply of goods by a company.
In
a next step, the demand decisions of all households as well as the supply
decisions of all enterprises are then summarized with regard to a single good
and the question is answered on which determining factors the price and the
quantity at which the individual market is cleared depend. The concept of
elasticity introduced by Marshall must also be considered. The distinction
between a short-term and a long-term supply curve should also be addressed in
this context.
Next,
we turn to factor markets. Here, too, we start with the individual company and
ask ourselves on which determinants the equilibrium factor price depends. With
regard to the factor supply of a household, we then want to deal with the
special theory of the labor trait, which was developed by Jevons and completes
the marginal utility analysis of the Viennese School. Finally, the exhaustion
theorem will clarify whether, in the case of an equal remuneration of all
factors of production, the sum of these factor remunerations corresponds
precisely to the value of the entire product.
2nd The most important
representatives
The
most important representatives of the Cambridge School are Alfred Marshall and
Stanley Jevons, as well as Philip-Henry Wicksteed and Francis Ysidro Edgeworth,
whose most important works we have included among the representatives of the
Lausanne School and will therefore not discuss here.
Alfred
Marshall lived from 1842 to 1924. He was a British economist and the main
founder of the Cambridge School, one of his major works: Among his major works
are 'The Pure Theory of Foreign Trade' (1879), 'Principles of Economics' (1890)
and 'Some Aspects of Competition' (1891).
His
analyses were essentially limited to a partial analysis. As already mentioned,
Marshall brought the scissors example, according to which supply and demand
determine the price like the two blades of scissors. He endeavored to complete
the beginnings of a marginal analysis in the classics.
He
also showed how the individual decisions of households and firms can be
aggregated to form an overall demand and supply curve of a single market. He
introduced the concept of elasticity for a more in-depth analysis of market
developments.
Alfred
Marshall became known above all in the field of foreign trade through the
development of the exchange curves. However, we will only discuss this theory
in the second part of this lecture in the context of foreign trade theory.
Stanley
Jevons lived from 1835 to 1882, he was the main English representative of the
neoclassical school alongside Alfred Marshall. His main works are: 'Notice of a
General Mathematical Theory of Political Economy' (1862), further: 'Theory of
political economy' (1871), finally: 'The Periodicity of Commercial Crises and
its Physical Explanation' (1878). In contrast to Marshall, we find in Jevon's
marginal utility considerations as in the Viennese School, he primarily applied
marginal analysis to the factor labor, whereby the marginal costs of labor
represent the labor suffering, which increases with increasing labor input and
seeks a balance with the marginal utility that is achieved with the consumer
good acquired through labor income. Furthermore, his sunspot theory for the
explanation of economic cycles is well known.
Philip-Henry
Wicksteed lebte von 1844 bis 1927 und war neben Jevons britischer Neoklassiker.
Zu seinen Hauptwerken
zählen: 'An Essay of the Co-ordination of the Laws of Distribution' (1894),
weiterhin: 'Common sense of political economy including a study of the human
basis of economic law' (1910).
Its
exhaustion theorem is particularly well known: If all factors are remunerated
according to the marginal product, the total product is fully exhausted, the
pure profit becomes zero.
Enrico
Barone lived from 1859 to 1924 and was an Italian economist in the tradition of
the Cambridge School. Among his major works are: 'Studi sulla Distribuzione'
(1896), 'Studi di economia finanziaria' (1912) and 'Grundzüge der theoretischen
Nationalökonomie' (1927). He succeeded in integrating the theory of marginal
productivity into the Walras system. He also demonstrated a new method of
deriving industry cost functions by plotting the average costs of individual
suppliers on the abscissa in order of height, thus creating a staircase-shaped
total cost curve. Finally, he demonstrated that efficient price calculation is
also possible in a state-planned economy.
John
Bates Clark lived from 1847 to 1938 and was the American representative of the
Neoclassical period. His major works deal with distributional issues:
'Distribution as Determined by a Law of Rent' (1891) as well as: 'Distribution
of wealth' (1899) and: 'Wages and Interest as Determined by Marginal
Productivity' (1901).
Instead
of the Vienna Scholls's attempt to assign the total value of production
directly to the individual factors of production, Clark developed a functional
distribution theory that sought to link marginal utility theory with objective
Cambridge theory. According to this theory, the supply of production factors is
considered to be constant. The level of the factor price is determined by the
level of the marginal utility of this factor, whereby the marginal utility
itself depends on the amount of factor demanded. Clark also attempted to prove
in the framework of the exhaustion theorem that if the factors of production
were remunerated according to the marginal product, the sum of the factor
incomes for labor, capital, and land would correspond to the total domestic
product, so that the pure profit would become zero.
3rd Household demand for
consumer goods
First
of all, we ask about the determinants of a household's demand for individual
consumer goods. This does not take into account the problem that at least a
large part of the households consists of several persons, i.e. that the demand
should be based on the benefit expectations of the individual family members
and that this demand should then be combined to a collective demand of the
household. However, Neoclassicism generally assumes a single individual who
makes these demand decisions alone, whether the household actually consists of
only one person, whether the family father or even the housewife decides for
themselves which goods are in demand, or whether, finally, the needs of the individual
family members are so similar that one can assume a uniform, identical
structure of needs.
Let
us now look at the demand of a household for a single consumer good. In order
to understand the determinants of this demand, Marshall introduces the concept
of a demand curve that is derived from the consumer's perception of the
benefits. In a diagram, we plot the quantity of a consumer good in demand (X)
on the abscissa, while on the ordinate we plot the price of this good on the
one hand and the household's estimates of the value of this good (the marginal
utility) on the other.
According
to the results of the theory of marginal utility, the price that the household
is prepared to pay for a very small quantity (for a single quantity) is very
high, since the benefit that the household expects from this unit of good is
also high. Although Marshall refers to subjective ideas of benefit, he
nevertheless summarizes the value attitudes of the household in objective
monetary values. Based on the subjective evaluation, the consumer is prepared
to pay a maximum of one sum of money for the purchase of this good. This
maximum amount of money to be paid is determined in such a way that with the
same sum no greater benefit would have been possible with an alternative
decision, i.e. with the purchase of a second best good.
We
can now ask at what maximum price the consumer is prepared to pay if a second,
third, umpteenth good is under discussion. Since we assume that the law of
diminishing marginal utility of income applies, the maximum price at which the
consumer is willing to buy another unit will decrease. We receive in this way a
negatively inclined demand curve, which is often linearly represented also for
simplification reasons.
Instead
of asking with Marshall what the maximum price a household is prepared to pay
for a certain quantity, i.e., seeing the price as a function of the quantity
demanded, we could of course also assume that the price for the consumer is
considered to be predetermined and that by constructing a demand curve we can
check what quantities of goods this household will demand at alternative
prices. In this case the demanded quantity of goods is thus seen in dependence
of alternative prices.
So
while this second interpretation gives us an answer to the question of the
amount of goods a household is willing to pay for alternative prices, the first
approach chosen by Marshall explains the maximum price a household is willing
to pay for alternative quantities of goods. However, both approaches refer to
the same context.
In
the same way, we can derive a demand curve for all consumer goods that our
household demands. These demand curves all have the same shape, it applies:
for
Ni: demand for good Xi pi: price of good Xi
However,
it is assumed that both income and prices of all other consumer goods in demand
are taken for granted. It is assumed that due to the law of diminishing
marginal utility, demand curves normally show a negative slope.
4th The concept of consumer surplus
Based
on the demand curve, we can depict the concept of consumer surplus developed by
Marshall. It should only be noted that this concept was also developed much
earlier by Arsene Juvenal Dupuit.
Starting
point is the above developed diagram of a demand function. It is assumed that
the household under investigation demands the quantity of goods X1. With this
demand, a price of p1 appears on the market. If the household is to benefit
from the last unit just purchased, the current price must not be higher than
the maximum price for this quantity. Otherwise it would be more advantageous
for the household to stop asking for the last unit and to use the money saved
for the purchase of another good.
At
the same time, the law of indiscriminateness applies on free markets, according
to which only the same price can be charged for one and the same good. However,
since the household under study would be prepared to pay a higher maximum price
for the goods, with the exception of the last unit, it receives a benefit in
the form of a pension based on the law of indiscriminateness in price. In our
diagram, this corresponds to the green area under the demanded quantity of
goods X1.
5th The supply of goods by a
company
In
the development of the supply of goods curve, we proceed analogously to the
development of the demand curve. Just as the maximum price for a certain amount
of goods offered by the household depends on the level of marginal utility at
this amount, we can also assume that for a certain demand for goods, the
entrepreneur is only willing to make the additional offer if he achieves a
minimum price that corresponds to the marginal costs. Therefore, we have to
start from the costs that a company incurs in connection with the production of
goods when developing the supply curve.
Here
it is important to differentiate between different types of costs. In general,
a distinction is made between fixed and variable costs. Fixed costs are those
costs that are incurred regardless of whether and how much goods are produced.
A typical example of fixed costs is machinery, for which depreciation is
incurred in each period, regardless of whether and how much is produced.
Variable
costs, on the other hand, are those costs that are incurred in connection with
production and are usually also dependent on the quantity of goods produced.
The wage and material costs usually represent such variable costs.
In
addition, a distinction is usually made between total costs, unit costs and
so-called marginal costs, whereby it makes sense to differentiate between
variable unit costs and total unit costs, which also include fixed costs.
The
course of the individual costs depends now crucially on the underlying
production function, whereby a production function shows the relations between
output quantity and the production factors used with production. The connection
and difference between cost and production function consists of the fact that
in both cases it is examined, how with a change of the production quantity
either the quantities of the assigned production factors are changed - and this
is the question posed with a production function - or the cost sums are
changed, which result for their part from the product from factor quantity and
price of this factor.
In
general, two different production functions are assumed in the literature. In
the case of the classics, it was generally assumed that if production volume
increased, marginal costs would first decrease, then reach a minimum, and from
then on rise as production increased. In the so-called Cobb-Douglas production
function, which was repeatedly empirically tested by Cobb and Douglas, it is
assumed that from the outset marginal costs increase with increasing
production.
Let
us first look at the course of a total cost function. On the ordinate axis we
plot the total costs, on the abscissa axis we plot the respective production
quantity. The fixed costs determine how high the total costs are as long as
production has not yet started. The cost function begins at the intersection
with the ordinate and reaches the level of the fixed costs here.
If
we assume a Cobb-Douglas function, the total costs immediately rise
disproportionately with increasing production. But if we were to assume a classical
function, the total costs would initially rise disproportionately from a
certain critical quantity to a turning point, and the curve would show a
disproportionate increase from a certain quantity to a turning point.
Let
us now look at the corresponding course of the marginal cost curve and the
curves of the two unit costs. On the ordinate, marginal costs and unit costs
are now deducted. Assuming a classical function, the marginal costs and with
them the variable unit costs would first decrease, then reach their minimum at
a critical production quantity and increase from then on. With a Cobb-Douglas
function the marginal costs would increase from the beginning.
The
unit cost curve shows a similar course, since the changes in unit costs can be
attributed to changes in marginal costs. Take the case of a Cobb -Douglas
function. If we move on to produce one more unit of goods, the marginal costs
are assumed to increase. However, in unit costs, this cost increase is
distributed over the quantities of goods already produced, so that the unit
cost curve rises more slowly than the marginal cost curve.
If
we compare the variable with the total unit costs, we find that the total unit
costs do not increase as fast as the variable unit costs, since the fixed unit
costs by definition decrease with increasing production.
Now
what is true for the course of marginal costs and unit costs if we assume a
classic production function? Marginal costs first decrease with increasing
production, reach a minimum with a certain production quantity, and then
increase with increasing quantity. For the variable unit costs, the reduction
is again less than for marginal costs, since the cost savings are now allocated
to the goods already produced. Thus the curve of the variable unit costs
reaches its minimum only after the minimum of the marginal cost curve. From the
minimum, the considerations we made for the Cobb-Douglas function apply. For
total unit costs, the costs up to the minimum fall even more than for variable
unit costs, since the unit costs not only fall because the marginal costs
initially fall, but also because the fixed costs are distributed over more and
more units of goods.
After
we have clarified the relationships between the cost curves and the quantity of
goods as well as the relationships between marginal costs, variable unit costs
and total unit costs, we want to restrict ourselves in the further course of
the analysis to the curve of marginal costs. It is the cost increases, thus the
marginal costs, which decide on it, which minimum price an entrepreneur must
require, in order to extend production by a unit. The respective marginal cost
level thus coincides with the required minimum price. Since again the law of
the price indiscriminateness applies, thus all goods of same quality are sold
also at the same price, on the other hand however the entrepreneur is ready for
the extension of production only if he obtains the minimum price (which is
determined again by the marginal costs), the offer curve of the entrepreneur
coincides with its marginal cost curve, at least if on the rising marginal cost
branch one produces. The supply curve provides an answer to the question how
many quantities of goods an entrepreneur offers at alternative prices.
Also
within the business theory it has to be taken into account that it was only
reasons of simplification that led us to see the goods offer only in dependence
of the respective goods price. With Walras we will have to assume in reality always
that the offer of any good depends in all rule on all commodity prices as well
as the remuneration rates of all assigned production factors.
To be continued!